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Marketing Mix: Product Insights by Vũ Công Hoàng is a document available to read on EtoBox.

What is Marketing Mix: Product Insights about?

This document provides an overview of key concepts relating to marketing mix and product marketing. It discusses the 4Ps of marketing (product, price, place, promotion). It defines product and different types of products. It also outlines different product decisions around individual products, product lines, and product mixes. It discusses strategies for new product development through acquisition or internal development. It introduces the concept of product lifecycles and how products evolve over time. Fin

Author

Vũ Công Hoàng

Language

EN