Can I read Branding in Political Communication on EtoBox?
Branding in Political Communication by Bianca Herciu is a document available to read on EtoBox.
What is Branding in Political Communication about?
This document discusses using the concept of branding to analyze political images. It argues that branding is a powerful analytical tool that brings together rational and cultural aspects of voter choice. The author proposes a model of brand distinctiveness to analyze how parties construct their political communication identities. The model could also be used normatively to evaluate party communication according to democratic norms. The document challenges views that downplay the importance of communication
- Author
- Bianca Herciu
- Language
- EN