About this document
Market Research Methods Overview by Christopher Nanz Lagura Custan is a document available to read on EtoBox.
The document discusses market research methods and components of a marketing information system. It defines market research as evaluating new products/services through consumer research. A marketing information system collects, analyzes, stores, and shares internal and external market data with marketers. The key components are internal records, marketing intelligence, and marketing research. Market research involves defining problems/objectives, developing a research plan, collecting/analyzing data, and pr
- Author
- Christopher Nanz Lagura Custan
- Language
- EN