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Strategi Pemasaran Susu Sapi Perah by Dinda Arianda is a document available to read on EtoBox.

This document summarizes a study on the marketing strategies for dairy milk from smallholder dairy farms in Kemuning Lor Village, Arjasa Sub-district, Jember Regency. The study aimed to determine the cost efficiency of dairy cow farming operations and appropriate marketing strategies. It found that the farms allocated costs efficiently, with an R/C ratio of 1.2. For marketing, it identified strategies for the four Ps - product positioning, market classification based on location and perishability for place/

Author

Dinda Arianda

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