About this document
Latin America by Reodino Sversut Neto is a document available to read on EtoBox.
The document discusses research on Latin American consumer price perceptions and their impact on retailers. It was conducted by McKinsey & Company for The Coca-Cola Retailing Research Council Latin America. The research included in-depth interviews with retailers, consumer surveys across five markets totaling over 3,000 respondents, and analysis of AC Nielsen scanner data. The research aimed to understand how price factors into consumer store selection, the drivers of consumer price perceptions, and implica
- Author
- Reodino Sversut Neto
- Language
- EN