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What is Competitive Analysis in Business Plans about?

This document provides an overview of opportunity analysis, which is part of the feasibility analysis step in developing a business plan. It discusses evaluating the feasibility of the product/service, industry/target market, organization, and financial aspects of a business idea. For product feasibility, it involves assessing desirability through concept testing and demand through buying intentions surveys. Industry/market feasibility involves analyzing the attractiveness of the industry, target market, an

Author

LIM YU HANG

Language

EN