About this document

Brand Strategies in India by Arpit Goenka is a document available to read on EtoBox.

This document discusses brand practices in India. It notes that India presents vast opportunities for new brands due to its growing consumer base and increasing number of affluent households. Some key Indian brands mentioned include educational institutions like IITs and IIMs, city brands like Bangalore and Hyderabad, and consumer brands like Dabur. The document also discusses regional Indian brands and the importance of rebranding for some companies to remain relevant. It concludes that brands need continu

Author

Arpit Goenka

Language

EN