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Consumer Behavior in Refillable Cosmetics by vubinhane1 is a document available to read on EtoBox.

This thesis examines consumer behavior in reverse logistics for refillable cosmetics, highlighting the importance of consumer participation in sustainable packaging systems. The research identifies key factors influencing willingness to return packaging, such as environmental values and convenience, while also addressing barriers like perceived inconvenience and hygiene concerns. Recommendations for companies include enhancing convenience, transparency, and incentives to improve participation rates in refil

Author
vubinhane1
Language
EN