About this document

Mahindra by ritam chakraborty is a document available to read on EtoBox.

The tractor industry in India is valued at around Rs. 6000 crore annually. Around 400,000 tractors are produced in India each year, with annual sales of around 260,000 tractors. Mahindra & Mahindra is the largest tractor manufacturer in India, holding a 42.9% market share. It focuses on innovation and offering affordable tractor prices, with prices ranging from Rs. 2 lakhs to Rs. 17 lakhs. Mahindra & Mahindra utilizes various promotional strategies like tractor exhibitions and media events to engage farmers

Author

ritam chakraborty

Language

EN