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1) The document analyzes the effect of advertising costs and sales promotion costs on sales volume at PT. Agung Automall Soetomo in Pekanbaru. 2) It finds that advertising and sales promotion variables simultaneously have a significant positive effect on sales volume. However, individually only print ads and monthly exhibitions significantly affect sales volume. 3) Advertising costs and sales promotion expenses influence 61.8% of sales volume, while the remaining 38.2% is influenced by other variables not

Author

Cici 08

Language

EN