About this document
Clickstream Analytics Overview by laasicaram.221ds023 is a document available to read on EtoBox.
The document outlines a BDA assignment divided into three parts: Collaborative Filtering, Association Rule Mining, and Decision Tree Analysis. It includes calculations for Euclidean and Manhattan distances between users, support counts for itemsets, and expected monetary values for business strategies. The final recommendation suggests that Clark Coffee should choose to cut prices based on higher expected monetary value and lower risk compared to launching a loyalty card.
- Author
- laasicaram.221ds023
- Language
- EN