Can I read Telemarketing Strategies for Customer Retention on EtoBox?

Telemarketing Strategies for Customer Retention by Éva Peresztegi is a document available to read on EtoBox.

What is Telemarketing Strategies for Customer Retention about?

The document discusses the importance of customer relationship management (CRM) in retaining existing customers and improving their loyalty, particularly in the context of a case study involving Hotel Burke & Wills. It emphasizes proactive communication with customers to understand their needs and preferences, and outlines strategies for targeting high-value customers, addressing churn risks, and personalizing interactions. The document also highlights the benefits of CRM in reducing customer attrition and

Author

Éva Peresztegi

Language

EN