About this document
Telemarketing Strategies for Customer Retention by Éva Peresztegi is a document available to read on EtoBox.
The document discusses the importance of customer relationship management (CRM) in retaining existing customers and improving their loyalty, particularly in the context of a case study involving Hotel Burke & Wills. It emphasizes proactive communication with customers to understand their needs and preferences, and outlines strategies for targeting high-value customers, addressing churn risks, and personalizing interactions. The document also highlights the benefits of CRM in reducing customer attrition and
- Author
- Éva Peresztegi
- Language
- EN