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What is Cost Leadership vs. Differentiation Impact on Firm Performance about?

This study examined 45 companies listed on the Tehran Stock Exchange between 2003 and 2010 to determine the relationship between financial leverage and performance based on their cost leadership or product differentiation strategies. The businesses were divided into two groups. For firms pursuing cost leadership, the results showed a positive correlation between leverage, cost leadership strategy, dividend payout, and performance. For product differentiation firms, leverage and size correlated positively wi

Author

Iqra -Abdul Shakoor

Language

EN