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Can I read Digital Strategies in the Pharmaceutical Industry || on EtoBox?
Digital Strategies in the Pharmaceutical Industry || by Leonard Lerer, Mike Piper (auth.) is a nonfiction available to read on EtoBox.
What is Digital Strategies in the Pharmaceutical Industry || about?
This book is a comprehensive review of the current state of digital innovation, Internet activity and e-business in the life sciences arena and a practical guide for managers planning, developing and implementing e-strategies in the pharmaceutical industry. The authors provide numerous examples of innovative, best practice and lay the strategic foundation for using e-business across the pharmaceutical value chain from drug discovery to physician promotion to direct-to-consumer marketing.
Who reads Digital Strategies in the Pharmaceutical Industry ||?
It is typically read by self-directed learners exploring a subject in depth.
Common subject areas: history, science, philosophy, social sciences.
- Author
- Leonard Lerer, Mike Piper (auth.)
- Publisher
- Palgrave Macmillan
- Published
- 2003
- Language
- EN
- ISBN
- 9781283189897
- Category
- nonfiction
- Subjects
- Medical, Business, Management
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