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What is Brand Equity about?

Brand equity is the value added to a product by its brand name, influencing customer perceptions and loyalty, allowing companies to charge premium prices and gain competitive advantages. Creating brand equity involves steps such as brand awareness, associations, perceived quality, and loyalty, while building it requires consistent communication, superior product quality, and emotional branding. Effective brand equity management includes reinforcement, revitalization, crisis handling, and monitoring performa

Author

Varshine Muthusamy

Language

EN