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What is Formulating Industrial Marketing Strategies about?
1. An industrial product is defined not only by its physical properties but also by the economic and personal relationships between the buyer and seller. It can have basic, enhanced, and augmented properties. 2. The product life cycle of industrial products depends on changing customer needs, technology, and government policies. Marketing strategies must evolve over the introduction, growth, maturity, and decline stages. 3. Locating an industrial product
- Author
- Pramodr Pramod
- Language
- EN