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SalesSoft should continue developing their PROCEED product rather than introduce a new TH product. While introducing TH could provide short-term cash relief, it would force SalesSoft to give up their promising position in the upper-end CSAS software market. Developing TH would require high investments of time and money, and it would face stiff competition from tech giants. In contrast, PROCEED requires lower additional investment, and the market has less competitors. The CEO

Author

Anonymous

Language

EN