About this document

Brand Campaign Visibility Insights by Abhishek Sharma is a document available to read on EtoBox.

The research objective was to understand the reasons behind successful brand campaigns and their impact on different market segments. A survey of 110 respondents in SEC A and B aged 15-54 found that creativity and frequency were the biggest factors in brand recall. Television, specifically cricket, daily soaps and movies, was the most used medium, reaching 74% of people. The top recalled brands were Idea, Vodafone and Airtel. Four of the top 10 campaigns featured Bollywood stars. Flipkart and telecom brands

Author

Abhishek Sharma

Language

EN