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Fock 1998 by kayanaghanis is a document available to read on EtoBox.

What is Fock 1998 about?

The article explores the concept of guanxi, or personal connections, and its strategic implications for business executives in Hong Kong operating in the China market. It highlights the waning importance of guanxi for success, contrasting Eastern and Western relationship marketing practices, and identifies the challenges Westerners face in navigating the Chinese business environment. The research emphasizes the need for understanding guanxi

Author

kayanaghanis

Language

EN