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Consumer Behavior in Online Shopping by Meynard Batas is a document available to read on EtoBox.

What is Consumer Behavior in Online Shopping about?

This document discusses a study on consumer behavior towards online shopping. It begins with an introduction stating that online shopping has become important due to busy lifestyles. It then reviews past literature on factors influencing online shopping behavior like ease of use, security, and time savings. The problem statement notes issues with online shopping like quality concerns, payment failures, unclear policies, and delivery/logistics problems. Finally, it states that the scope of this study is to e

Author

Meynard Batas

Language

EN