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What is E-Commerce Logistics Impact on Customer Loyalty about?

This study analyzes the impact of e-commerce logistics service quality on customer satisfaction, loyalty, and brand image in Indonesia, focusing on Shopee Xpress. Using a quantitative approach and SEM analysis on data from 206 Shopee users, the findings indicate that logistics service quality positively influences customer satisfaction, loyalty, and brand image, with six out of seven hypotheses confirmed. The research highlights the importance of logistics services in enhancing customer experiences in the e

Author

Nguyễn Khoa

Language

EN