About this document
Customer Types by Loyalty and Satisfaction by Bhaskar Saha is a document available to read on EtoBox.
There are four types of customers according to their loyalty and satisfaction: 1) Apostles - completely satisfied loyal customers who share their positive experiences. 2) Terrorists/Defectors - dissatisfied customers who leave the company, including some who were merely satisfied. 3) Mercenaries - satisfied but disloyal customers who chase low prices and are quick to depart. 4) Hostages - customers who have no choice but to accept a company
- Author
- Bhaskar Saha
- Language
- EN