About this document

Seminar on Customer Relationship Management by AbhiShek ParaShar is a document available to read on EtoBox.

This document discusses customer relationship management (CRM). It defines CRM as a business strategy designed to increase profits through solidifying customer satisfaction and loyalty. The document outlines the history and goals of CRM, how it works, its applications and components. It discusses the advantages of CRM, such as increased customer satisfaction and revenues, and the disadvantages, like significant investment. The conclusion emphasizes providing personal attention to high-level customers.

Author

AbhiShek ParaShar

Language

EN