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About this Business, Management and Accounting article
Catalogue record by Sandra E. McKay, Mary Jane Dundas and John W. Yeargain is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Sandra E. McKay, Mary Jane Dundas and John W. Yeargain
- Publisher
- American Marketing Association; SAGE Publications (ISSN 0748-6766)
- Published
- 1996
- Field
- Business, Management and Accounting (Social Sciences)
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