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What is Optimizing Pricing Strategies at BBVA about?
This document presents a framework for optimizing pricing strategies in the banking sector using Monte Carlo simulations. The framework aims to optimize both revenue and customer retention by modeling customer price sensitivity and testing multiple pricing scenarios. Random optimization is used to calculate the Pareto frontier of pricing strategies given probabilistic models, business constraints, and other factors. The methodology allows companies to evaluate expected revenues and retentions from new price
- Author
- Sarbani Dasgupts
- Language
- EN