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Adidas NCAA Scandal Damage Control Plan by api-378058716 is a document available to read on EtoBox.

What is Adidas NCAA Scandal Damage Control Plan about?

This document discusses the communication plan for Adidas in response to the NCAA scandal. It recommends taking the route of separation and reconstruction to manage relations internally with employees and investors, as well as externally with schools and coaches. The goals are to increase trust with employees, boost investor confidence, and stabilize the consumer outlook. Key actions include rebuilding current relationships, restructuring deals, and replacing implicated individuals to repair the brand

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api-378058716

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EN