About this document
2531 8371 2 PB by sibanyoni972 is a document available to read on EtoBox.
This study explores Instagram usage patterns among Generation Z in Indonesia, focusing on popular accounts like @Sociolla, @Dagelan, and @RahasiaGadis. Utilizing the Uses and Gratification Theory, it reveals that 85.4% of Gen Z use these accounts to fulfill information needs, while 77% seek personal relationships and social interaction. The findings indicate a shift from mainstream media to social media for news consumption among younger audiences.
- Author
- sibanyoni972
- Language
- EN