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Case Study of ASP by Harshit Gupta is a document available to read on EtoBox.

The soap market in India is divided into popular and premium segments, with popular soaps holding 85% of the market share. Pears, a premium soap by HLL, has a small market share but is known for its unique characteristics and targeted advertising aimed at mothers and children. The company is exploring new advertising strategies to increase sales and broaden its customer base, particularly encouraging year-round use of Pears soap.

Author

Harshit Gupta

Language

EN