Can I read Advertising Media Planning : a Brand Management Approach on EtoBox?

Advertising Media Planning : a Brand Management Approach by Larry D. Kelley, Donald W. Jugenheimer, Larry D. Kelley is a nonfiction available to read on EtoBox.

What is Advertising Media Planning : a Brand Management Approach about?

This book offers guidance for those who practice media planning on a daily basis as well as those who must ultimately approve those strategic media decisions. Written in a common-sense style and full of current brand examples, the book is a must-read for all who will be involved in the media decision process that impacts advertising effectiveness.

Who reads Advertising Media Planning : a Brand Management Approach?

Author

Larry D. Kelley, Donald W. Jugenheimer, Larry D. Kelley

Publisher

Armonk, N.Y.: M.E. Sharpe

Published

2004

Language

EN

ISBN

9780765613097

Category

nonfiction

Subjects

Management, Business, Marketing

Updated

2026-03-25