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Hyundai by Raghul Shyam is a document available to read on EtoBox.

What is Hyundai about?

Hyundai has implemented a successful sales strategy that has helped them gain market share, especially during the economic crisis. Key aspects of their strategy include major investments in quality improvement starting in the early 2000s, offering an unprecedented 10-year warranty to overcome their reputation for poor quality, and more recently bold marketing campaigns like their job loss vehicle return program. This strategy, driven from the top-down by the company

Author

Raghul Shyam

Language

EN