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Understanding Blue Ocean Strategy by Amit Rai is a document available to read on EtoBox.
What is Understanding Blue Ocean Strategy about?
This document provides an overview of blue ocean strategy, a strategic planning model that focuses on creating new demand in uncontested market spaces rather than competing in saturated markets. Key points discussed include: 1. Blue ocean strategy aims to make competition irrelevant by introducing differentiated products that provide new value to consumers. 2. Successful examples like Cirque du Soleil, Backroads, and iTunes are discussed for redefining their industries and dominating blue ocean markets.
- Author
- Amit Rai
- Language
- EN