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Brand and Store Equity Study: Private Label by Prasenjii is a document available to read on EtoBox.

What is Brand and Store Equity Study: Private Label about?

This document is a term paper submitted by Chandra Kumar to Dr. Sunil C Dsouza of the Department of HSSM at the National Institute of Technology Karnataka in Surathkal, Mangalore in partial fulfillment of the requirements for a Master of Business Administration degree. The paper studies the brand and store equity elements of a private label brand.

Author

Prasenjii

Language

EN