Can I read Consequences of Airline Greenwashing on EtoBox?
Consequences of Airline Greenwashing by Maria Griesser is a document available to read on EtoBox.
What is Consequences of Airline Greenwashing about?
The document discusses greenwashing in the aviation industry, highlighting that 40% of green advertising messages are misleading. It emphasizes the need to investigate the consequences of airline greenwashing on consumer trust and behavior. The research identifies a gap in understanding how informed consumers respond to deceptive advertising practices in the airline sector.
- Author
- Maria Griesser
- Language
- EN