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Can I read Marketing in Context : Setting the Scene on EtoBox?
Marketing in Context : Setting the Scene by Chris Hackley (auth.) is a nonfiction available to read on EtoBox.
What is Marketing in Context : Setting the Scene about?
The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers. Large-scale marketing is not about persuading people to make buying decisions; it is about framing choices to make their buying decisions redundant. The best marketing doesn't just focus on the individual psychology of the consumer in isolation, but operates at a cultural level, taking into account their wider background, environment and lifestyle. Analysing the customers' choices and behaviours in this context means that they aren't even aware their buying decisions are being influenced. In this rigorous and practical book Chris Hackley presents the latest research and provides need-to-know content for marketing professionals
Who reads Marketing in Context : Setting the Scene?
It is typically read by self-directed learners exploring a subject in depth.
Common subject areas: history, science, philosophy, social sciences.
- Author
- Chris Hackley (auth.)
- Publisher
- Palgrave Macmillan Limited
- Published
- 2013
- Language
- EN
- ISBN
- 9781137297112
- Category
- nonfiction
- Subjects
- Marketing, Business, Management