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What is AI about?

This chapter reviews the impact of artificial intelligence (AI) on consumer behavior, tracing its historical development and current state in marketing research. It highlights the phenomenon of algorithm aversion, where consumers prefer human decision-making over AI, even when algorithms perform better, and discusses various factors influencing this aversion, including perceived autonomy and emotional competence. The chapter concludes with forecasts on the future of AI in consumer interactions and the ongoi

Author

101Thanh Trang

Language

EN