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This study investigates the factors influencing purchase intention for Co-Branded Anime Fashion Products, focusing on product, price, place, promotion, and attitude. The findings indicate that product, place, and attitude significantly affect purchase intention, while price and promotion do not, as consumer interest in the anime collaboration drives purchases. The research utilized both quantitative and qualitative methods, collecting data from 203 respondents primarily in Batam City, Indonesia.

Author

nakusficgrel

Language

EN