About this document
Who Will Buy The Idea of Non-Fungible Token (NFT) Marketing? Understanding Consumers by hussaink.abdulhussain is a document available to read on EtoBox.
This study investigates consumer psychological tendencies and value perceptions related to branded NFTs among Gen-Z and Millennials. It identifies four primary values—informative, entertainment, unique, and expressive—that influence consumers
- Author
- hussaink.abdulhussain
- Language
- EN