About this document
Marketing Principles and Strategies Overview by Resmin Joy Dayag is a document available to read on EtoBox.
The document discusses marketing principles and strategies covered in Chapter 1. It defines marketing and explains the key elements of marketing including the marketing mix of product, price, place, and promotion. It also covers marketing concepts like the production, product, selling, marketing, and societal concepts. Approaches to studying marketing are outlined as traditional approaches including commodity, institutional, functional, and decision making approaches and a contemporary approach.
- Author
- Resmin Joy Dayag
- Language
- EN