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What is Marketing Environment Overview and Analysis about?

This document discusses the marketing environment. It begins by outlining the learning objectives, which are to understand the meaning, concept, types, and importance of analyzing the marketing environment. It then defines the marketing environment and discusses its key features, including being internal/external, dynamic/changeable, and having short and long term impacts. Finally, it outlines the two types of marketing environment - the internal environment including owners and organizational factors, and

Author

Anjana Ramjali

Language

EN