About this document
Storytelling by Sto — Bri is a document available to read on EtoBox.
This study investigates the influence of storytelling in social media marketing on consumer purchase decisions in China, emphasizing platforms like WeChat and Douyin. Through in-depth interviews, it reveals that emotional resonance and relatable narratives significantly enhance brand recall and purchase intentions among consumers. The findings underscore the importance of culturally relevant storytelling to effectively engage Chinese audiences and drive marketing success.
- Author
- Sto — Bri
- Language
- EN