About this document
Competitive Pricing of Patanjali Products by Shriya Kaul is a document available to read on EtoBox.
This report provides a competitive study of the pricing strategies of Patanjali Ayurved products versus other branded products. The objectives are to study consumer preferences and factors affecting purchase decisions regarding Patanjali and other brands like HUL and P&G. It also aims to understand the impact of price on consumer buying behavior for Patanjali products. Literature on rural consumer behavior and strategies for rural marketing is reviewed to provide context.
- Author
- Shriya Kaul
- Language
- EN