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18 Customer Relationship Marketing in The Airline Industry: Reinhold Rapp by Aparna Singh is a document available to read on EtoBox.

What is 18 Customer Relationship Marketing in The Airline Industry: Reinhold Rapp about?

This document discusses the history of customer relationship marketing in the airline industry. It describes how airlines were early innovators in marketing strategies and are now adopting relationship marketing. The document outlines important aspects of implementing relationship marketing for airlines like customer strategy, segmentation, dialogue marketing and continuous learning.

Author

Aparna Singh

Language

EN