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Machine Learning in Targeted Advertising: Examining Its Role, Ethical Implications, and Impacts On Consumer Privacy by suminda is a document available to read on EtoBox.

This document discusses the role of machine learning in targeted advertising, focusing on its ethical implications and impacts on consumer privacy. It examines how machine learning enhances ad targeting through data analysis and personalization while addressing concerns about data privacy, algorithmic bias, and consumer autonomy. The study aims to contribute to responsible advertising practices and the safeguarding of consumer privacy in a data-driven marketing landscape.

Author
suminda
Language
EN