Can I read Customer Co-Design : A Study in the Mass Customization Industry on EtoBox?

Customer Co-Design : A Study in the Mass Customization Industry by Stefan R. Thallmaier (auth.) is a nonfiction available to read on EtoBox.

What is Customer Co-Design : A Study in the Mass Customization Industry about?

Stefan R. Thallmaier’s investigation enables mass customization businesses to better understand how co-design increases customers’ value perception. He focuses on the increasing proliferation of service channels (online, mobile and in-store) and digital media (toolkits, social media and live help) at the co-design interface. Based on qualitative and quantitative research, the author examines how this proliferation impacts customers’ value perception in the different stages of the co-design process. The research shows that customers’ value perception profits from varying levels of social presence throughout the co-design process. The work helps researchers and practitioners with surprising insights as well as hands-on recommendations to improve and adapt interfaces for customer co-design. Erscheinungsdatum: 29.10.2014

Who reads Customer Co-Design : A Study in the Mass Customization Industry?

Author

Stefan R. Thallmaier (auth.)

Publisher

Springer Fachmedien Wiesbaden : Imprint Springer Gabler, Springer Fachmedien Wiesbaden, Imprint Springer Gabler

Published

2015

Language

EN

ISBN

9783658075279

Category

nonfiction

Subjects

Management, Marketing, Business