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Strategies for E-business : Creating Value Through Electronic and Mobile Commerce ; Concepts and Cases by Tawfik Jelassi, Albrecht Enders is a business book available to read on EtoBox.

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Do you want a book that links e-business to overall corporate strategy? That has case studies that investigate the dot.com phenomenon as well as the 'dot.bomb' disasters? This important new textbook offers a framework for comprehensive e-business strategy formulation based on rigorous and time-proven concepts from the field of strategic management, adapted to the specific context of e-business. Ideal for MBA students, upper-level undergraduates and practitioners, "Strategies for e-Business" prov

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Author

Tawfik Jelassi, Albrecht Enders

Publisher

Financial Times/Prentice Hall

Published

2004

Language

EN

ISBN

9780273688402

Category

business

Subjects

Management, Business, Economics

Rating

4 / 5 (1 ratings)

Updated

2026-03-25