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Media Selection in Linear Programming by Ma. Bernadeth Jimenez is a document available to read on EtoBox.

What is Media Selection in Linear Programming about?

1. The document describes a linear programming model developed to select optimal media for an advertising campaign. The objective is to maximize exposure quality units within a $30,000 budget. 2. The model recommends distributing advertisements among daytime TV, daily newspaper, Sunday newspaper, and radio to achieve a maximum of 2370 exposure quality units and reach 61,500 customers. 3. The analysis finds that reducing the minimum requirement of 10 television commercials could increase the exposure qua

Author

Ma. Bernadeth Jimenez

Language

EN