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Consumer Behavior in Marketing Strategies by thanghuy299 is a document available to read on EtoBox.

What is Consumer Behavior in Marketing Strategies about?

The document outlines the agenda for a Marketing course, covering topics such as consumer behavior, marketing strategies, and the buyer decision process. It emphasizes the importance of understanding cultural, social, personal, and psychological factors that influence consumer behavior. Additionally, it discusses the stages of the buyer decision process for new products and the significance of customer satisfaction in building relationships.

Author

thanghuy299

Language

EN