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Pricing Theories in Managerial Economics by Arijit Tewary is a document available to read on EtoBox.

There are several principles for effective pricing: 1. Prices must cover the costs of doing business including investments, labor, operations, and goods. 2. Consumers determine value based on factors like need, affordability, and product qualities. 3. Perceived value, not just price, influences consumers and includes qualities, selection, service. Pricing techniques include mark-up based on costs, margin-based to meet objectives, and perceived-value pricing to maximize profits based on added value for co

Author

Arijit Tewary

Language

EN