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Social Influence & Emotional Bias in Investments by boakinuli is a document available to read on EtoBox.
This seminar paper investigates the impact of social influence and emotional biases on investment decision-making among individual investors in Nigeria, utilizing a quantitative approach with a sample of 385 investors. Key findings indicate that loss aversion bias, overconfidence, and peer pressure significantly affect investment decisions, while social media influence does not have a notable impact. The study emphasizes the need for investors, particularly young adults, to be cautious of misleading social
- Author
- boakinuli
- Language
- EN