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Marketing Internacional: Octava Edición by luysabel is a document available to read on EtoBox.

What is Marketing Internacional: Octava Edición about?

This book provides a comprehensive overview of international marketing. It combines research and business experience and covers topics from market entry to developing effective alliances to issues faced by global companies. The eighth Spanish edition includes current issues like globalization, terrorism, intellectual property, ethics and corporate social responsibility. It focuses on physical environment and geography and gives more attention to developing and transitioning economies. It also emphasizes the

Author

luysabel

Language

EN